AI Fundamentals for Business Leaders

A comprehensive introduction to artificial intelligence concepts, tools, and applications designed for executives and business professionals.

Mon, Jun 15, 2026, 1:00 p.m. UTC

4 hours

Online

Max 40 participants

$599

~US$437 USD

About This Event

This half-day workshop provides a thorough grounding in artificial intelligence for business professionals who want to understand AI's potential impact on their organizations. You will explore the core concepts of machine learning, natural language processing, and generative AI through hands-on demonstrations. We cover practical use cases across industries and provide frameworks for identifying AI opportunities in your own business. No technical background required — this workshop is designed to make AI accessible and actionable for decision-makers at any level.

What You'll Learn

Understand core AI and machine learning concepts

Identify AI opportunities in your business

Evaluate AI tools and vendors effectively

Build a basic AI adoption roadmap

Understand AI risks, ethics, and governance basics

Schedule & Agenda

1:00 PM

Welcome & AI Landscape Overview

Current state of AI and why it matters for business

1:45 PM

Core AI Concepts

Machine learning, NLP, and generative AI explained simply

2:30 PM

Break

15-minute break

2:45 PM

Hands-On AI Tool Workshop

Live demonstrations with ChatGPT, Claude, and Gemini

3:30 PM

AI Opportunity Assessment

Framework for identifying AI use cases in your organization

4:15 PM

Q&A and Next Steps

Open discussion and personalized recommendations

Tools & Skills Covered

ChatGPTGoogle GeminiClaudeCopilotAI LiteracyStrategic ThinkingTool Evaluation

Who Should Attend

C-suite executives and directors

Business unit managers

Entrepreneurs and startup founders

Non-technical professionals curious about AI

Your Instructor

Eddy Perlaza

Founder & VP of AI Solutions • Intelli Brand AI

Eddy Perlaza is the Founder of Intelli Brand AI, a Toronto-based digital strategy and artificial intelligence agency helping businesses improve their branding, marketing, web presence, and operational workflows through practical AI solutions. With a background in communications, digital marketing, branding, and business development, Eddy focuses on making AI accessible, useful, and results-driven for entrepreneurs, professionals, and growing organizations. His work combines strategic thinking, creative execution, and automation to help companies move from ideas to scalable digital systems.

Enterprise AIExecutive LeadershipAI StrategyBusiness AutomationWeb DevelopmentAI for BusinessMarketing AutomationEntrepreneurshipDigital Marketing

What Attendees Say

“The AI Marketing workshop completely transformed how our team approaches content creation. We've cut production time by 40% while improving quality. Highly practical and immediately applicable.”

Jennifer Wu

VP Marketing • Shopify